Episode 009: The biggest advantage in Autocross history – The 11,250% Advantage

advantageThe biggest problem that Racers HQ users are facing is a lack of seat time. But don’t worry. I have completely solved this problem.

In this episode you’ll learn:

  • All about a free guide that teaches you how to make deals with business owners to use their commercial parking lots for motorsport practice – for free
  • Why more seat time is your number one asset to rapid progression
  • How consistency makes you stand out in the crowd amateur racing niche
  • Where you can download the guide for absolutely free


Get the downloadable guide for no money at all.


Speaker 1: One, two, three, four.

Speaker 2: Welcome to the Racers HQ Podcast! Where’s it not about being a racing driver, its learning to become a racing driver. Here’s your host, Matt Covert.

Matt Covert: Yeah, hey, what’s up everybody? Thanks for coming back, and joining me on Episode 9 of the Racers HQ Podcast. So pleased to have you here! This project continues to be one of the most fun things I get to do with my brand.

I have a lot going on right now, by the way; I don’t know if you’ve been paying attention, or not. But the other day, I was featured on the Ten Tenths Podcast, and that’s Episode #32, if you want to go check that out. There’s a little bit about me, a little bit more about my history, and how I came out of stunt driving and into the Racers HQ brand.

So, a lot of fun information there, and you should definitely go check that out. [laughs]

Adam and Robbie and Mike all are—they’re just great hosts, and it was a really fun episode; so go check them out, if you have some time.

I have some BIG news that I want to drop on all of you today about the future direction of the Racers HQ brand. And we’re going to come back, in a little bit; I want to cover some stuff first, before we get into all that exciting stuff.

If you’ve been following me on social media, you know that I have been talking about something called The 11,250% Advantage. It’s been on all over my social media accounts. It something I’ve been working on for about three months now; and it’s a book all about making deals with business owners, so that they’ll let you use their private practice space for motorsport testing, all-across practice, whatever you have going on. This one thing, having a private practice space, is the most valuable thing that has ever happened to my driving career. It’s what separates you from someone else who doesn’t get to go in the car and—

My whole brand is about being exposed to new information, understanding that information, implementing that information, and then mastering that information. Those four things are really hard to do if you don’t have a place you can go and do it. So if you’re learning something new, something complicated; let’s say you’ve learned about Yaw angles, and you want to apply that cool concept to your racing program. It’s extremely difficult to do that if you’re going to the track, and the only seat time you get is in competition mode.

I’ve got this really cool guide coming out that will explain to you my personal process to approach these business owners so that you’ll end up with a beneficial, mutual relationship between the two of you, and you’ll end up getting to use their private practice space. By the way, did I mention that this guide is completely free to download? I’m so excited about this!

I was sitting around a couple weeks ago, right? I was sitting around, and I was considering what I was going to charge for it. I was going to charge money for this, and I was thinking it was going to be in the $44-range, or something along those lines. Because the information inside this guide is worth ten times that, easily. If you’re serious about racing, and you see it all the time—pro teams don’t go and do anything without going and having a practice first, and autocrossers don’t have. If you’re one of those autocrossers who are lucky to have those private practice places, man, you’re going to be so far ahead of everybody else.

I’m really excited about it. And I was like, “You know what? Heck no! I’m just going to give it away, and it’s going to blow people’s mind!” And that felt right, and you know what’s funny, I actually met some contention about that idea. There were actually people who have been using my site, and loving the content. They’ve been contacting me, and they say, “Hey, Matt! This stuff that you’re putting on your website; it’s so good and so helpful and so useful! You need to start charging money for this!” Can you imagine such a thing? Someone going on and using my stuff, saying, “You have to withhold this from us. You have to make us pay you money for this.” That’s how good I want my stuff to be, and that was really encouraging. People tell me that I need to start charging money for this stuff, and there will be a time and a place for that. And we’ll come back to that later.

This is not the place, and this guide is going to be totally free, OK? This book is totally full of my personal methods that I’ve used to go around and work these deals with business owners. I’ve done it a bunch of times; I’ve done it multiple times in multiple states, and it just works. It’s something you really need in your racing program if you’re going to be really serious about progressing as quickly as possible.

Having a private practice space was extremely important and advantageous to me at the beginning of my stunt driving career. There were three things that really helped me when I had that private practice space. I was able to go and experiment and learn new things, because I had just gotten back from the Drivers East Stunt Driving School in Wall, New Jersey and the International Stunt School in Seattle, Washington. The student driver instructors there, who were top Hollywood A-listers, they were very fun to work with; they knew all this great stuff. They taught us a certain amount of things, and then sent us home.

I wanted to learn more! So I was always on YouTube, checking stuff out, and just looking at what I could see, and say, “I could probably do that!” And then, all of a sudden, you’re doing a bunch of cool things that no one else in the region has learned. Well, the private practice place really played an important role in allowing me to learn these new things.

It also—and I can’t emphasize this one enough—it also helped me generate consistency. It doesn’t matter if you can go out, and one run one fastest lap of the race. You have to be consistent. And it’s the same thing when you’re out stunt driving. And this is the perfect example—I had been working on these things in my private practice space when my first gig finally rolled around. And by the way—and this is number three—the demo I was able to make at this private practice space is how I got my first gig.

It was for a pilot on the History Channel. I showed up, and I was confident because I had this consistency under my belt by using the space. And I remember driving around Beach Ridge Raceway in—where is that? It’s in—somewhere in [Scarborough,] Maine, I can’t remember the town.

And I remember the director coming on the radio and he goes, “OK! We’re going to change things up a little bit. We’re going to put a camera down on the apex of this corner, and we want you to put the left front tire just like a couple of inches from it. We want to get that really cool shot of the vehicle, you know, just driving right by.”

I was like, “All right, no problem.”

He comes back on the radio a couple of seconds later and says, “Oh, by the way, this is a half-million-dollar camera. Don’t hit it.”

In my mind, I was like, whoa, that’s really expensive. And then I was like, this is not a problem, because I’m used to doing this stuff all the time.

So the consistency; it’s not only good for your mental state, but it allows you to just do things. They call it “making tracks” in the stunt driving world. If you can make tracks, it means that you can do the same thing over, and over, and over again. Because on film, you have to run a number of takes to get everything right. Consistency is a huge deal in film. Of course, in racing, as well; you want to have low lap times all the time.

So I think those are pretty self-explanatory from there.

So let’s talk about what the guide can do for you. Why is having seat time so important? Let’s break it down a little bit further. Let’s do the math! And the math totally blew my mind the first time I did it, and that’s what launched me into this project, this little eBook.

Consider your typical autocrosser for just a moment. And this is the part that totally blew my mind—when you go racing, when you go to an autocross event, you drive there, you swap tires, if you’re one of those guys. You have to pay an entry fee, you have to chase everyone’s cones around all day long. And at the end of the day, in best case scenario, you get 8 runs that are a minute apiece, which is probably more than you would actually get. That is 8 minutes of race time in a SINGLE day. That’s all you get after all the effort you put into going there, and working really hard.

How effective do you think you can be in 8 minutes, when you’re trying to apply new information, and learn new things? It’s not that much. Even further along those lines, a typical autocrosser only races once a month. So now, all of a sudden, you’re talking about 8 minutes of seat time every month. That is all you get. How effective do you think you’re going to be implementing new information? My site is just littered with all kinds of really awesome things that you should know if you want to go faster. The first step is learning those things, but then you have to go out and apply them. And you can’t do that in 8 minutes a month! There’s no way.

So here’s where it all gets extremely interesting. When I had my private practice, my first one, because I had a whole bunch of them. When I had my first one, I would go there pretty much every weekend. I was going there, and spending 4 days a month, learning new things, building consistency, and making demo videos, and getting new jobs. Let’s consider something for a second. Let’s just say you went to a private practice space just 2 days a month. And let’s say you spent 7 ½ hours a day there. When you do the math out, you’ll see that you have an increase of 8 minutes per month, to 900 minutes. And that, my friends, is an 11,250% increase in seat time. I mean, what else could I possibly say about that?

If you had 11,250% more seat time, how quickly do you think you could implement new information; all that stuff on my website. You could take 3 or 4 things a day, get your feet wet in all of them, and maybe even start to develop consistency with some of them. In a single day!

Let me just break it down a little bit further. Every autocross club tends to have that one hot shoe driver that nobody can seem to best. He’s that one guy who’s got a really great setup, but he’s been doing it 20 years; that’s why he’s so good. He’s just taken the time to log all that experience. If he’s one of those guys who’s done it 8 minutes per month, I’ll tell you what, he’s got my respect. Because he’s logged 1600 hours of seat time, the hard way. Consider this: if you had the private practice space just 2 days a month at 7 ½ hours a day, you’d have more seat time than that 20-year hot shoe veteran in just 2 months. Are you starting to see why this is so important?

By the way, did I mention this is totally free? [laughs]

I am so excited that this is going to be totally free. This is something you need to have; I want to give it to you, I want to help you. That’s what my whole brand is about. I really love the sponsorship side of things, and offering as much assistance as possible. I love talking to people; I love when people E-mail me, and say, “Hey, this is what’s happening to me.” Or, “This is the decision I’m up against; what do you think?” I love meeting those people and starting lengthy conversations with them. I think that’s really cool.

Again, the book is all about my methods to go and interact with business owners to use their parking lot for your private practice sessions. So you can go and spend those 900 minutes a month becoming an incredible driver, rather than just showing up and saying, “OK, it’s race time, and I just need to implement all this crazy information into my racing world in just 8 minutes.” And like I said, it’s usually 6 or 7 minutes; I mean, it’s just not that much.

So I want you to go there. I think by this time the episode will be—have been out for a couple of days. So you’ll be able to go to the site, which is www.racershq.com/moreseattime. That’s the place to go and download this guide, which is absolutely free! I want you to have it; go there and do it. Stop the podcast right now, and go get it! If you think you can handle it, then I guess you can finish the episode, and then go get it. Because I really want you to have it!

Let’s talk about some other stuff real quick here. I just want to mention that the next episode coming out is going to be a really awesome one, OK. This is all about the next step for serious autocrossers. I know when you start autocrossing, it’s typically something you do for the rest of your life. You know, that’s how those 20-year hot shoe veterans get so good, because they invest 20 years in exactly the same thing.

For some of us, who are maybe a little more serious, and want to keep taking steps towards whatever your goal is. If you want to end up in the Pirelli World Challenge, I have no problem! I bet you can do it. If you want to end up in T4 Club Racing, that’s probably fine, too. I’m sure you can get there. So this next episode is about how to take the next step, not necessarily away from autocross, but stepping kind of laterally, so that maybe you can do autocross as well, but you’re going to be learning a whole bunch of new things. We’re going to be talking about Kart racing. And this episode is going to come out, like I said, is going to come out a little later.

But yesterday, I had the privilege of spending the day with DRT Racing, which is—they field the DR Karts, which is a brand. DR Karts is a brand, which are amazing. I spent the day in a 125cc Shifter Kart; I have a lot to say about that. That’s what we’re going to talk about in the next episode.

There are some big changes coming to the Northeast region, and it involves Karting. I hope you’re in the Northeast region, I have a lot of followers who are here. If you’re one of them, you’re very lucky because if things go the way I think they do, there’s going to be a lot of need opportunity to learn new things, and advance your driving career, right here in the Northeast. So we’re going to come back, and talk about that in the next episode.

All right, last bit of business, and this is the big one I talked about earlier in the episode. This is the news I want to break to you. If, in fact, you’re a fan of the Ten Tenths Podcast—and, of course, mine was episode 32—if you’re a fan of them, you might have already heard this. I broke this on their podcast about a week ago, but this is the first the rest of you will be hearing of it. The brand Racers HQ is going through a lot of changes, always looking for the next step. How can I add more value to people’s driving worlds? That is my goal. An avenue has kind of opened itself up for me, and I think I am going to take the jump.

By the end of the year, it is extremely likely that the Racers HQ brand will be producing a biweekly digital magazine. And it’s going to be full of things that young drivers, even advanced, and everywhere in between, are going to benefit from.

Drivers, all those groups, are going to be benefit from:

  • There are going to be interviews with professional racing drivers, asking great questions like, “What would you tell someone who’s still in the first 2 years into their racing career?” I want to know what they’re doing, what worked for them, what they would change. We’re all here, floundering around sometimes, wondering how to get from here and to there. These pros, already know it. All we need to do is get them to share it with us. I’ve got some things in the works, I have some pretty big names who are on standby for this project. I’m really excited about that. In addition to that, I’m going to be moving some of the—
  • There’s going to be some fitness. I’m hoping to have a pretty prominent fitness company come in and, in the magazine, and do that section for me. They have a lot of authority in the motorsport world. I’m working with a couple different potential ones, so that’s probably going to happen.
  • I’m going to be writing in the magazine. We’re going to move some of the #askmattcovert stuff into the magazine as well.
  • And there’s going to be a ton of information, like I said.
  • It’s going to come out twice a month.

This is all tentative. I don’t know when it’s going to come out; it will be by the end of the year. And it is going to cost $10, and you will get two episodes—or not two episodes. You’ll get two issues of the magazine every single month, and they will be chockful of value. I hope you believe that, because like I said, there are people telling me that my stuff is so good that I need to start charging money. And I’m not bragging about that, I’m just saying, that’s how people feel. It’s just completely blowing my mind, and it’s all exciting for me.

Be on the lookout for that. That’s all going to happen. I think that’s all I need to say today. So if you’re an autocrosser, and if you want to be serious, go right now, and download the guide that I talked about earlier, The 11,250% Advantage. It’s completely free. And that is it—there are no tricks, no scams. You will get it absolutely for free. So go to www.racershq.com/moreseattime. That is how you get it.

I think that’s going to wrap it up for me. I am so excited to come back and talk about my experience with DRT Racing, and the Shifter Kart, and the future of amateur racing here in the Northeast. Make sure you come back and listen to that.

That’s all I’ve got, I will talk to you all soon! And I hope you guys all have awesome race weekends. I’ll talk to you soon!

Speaker 2: Thanks for listening to the Racers HQ Podcast. For more free information about improving driver technique, understanding vehicle dynamics, and the winning motorsport lifestyle, visit www.racershq.com.


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