Episode 019 – Part 2 of 2: Racers HQ Magazine drivers Charlie Baxley and Paul Sexton talk 2017 strategy

Branding, driving techniques, and career strategy.

I continue my chat with sponsored drivers Charlie and Paul about our strategies for the 2017 autocross season. You’ll also learn about:

  • the purple cow theory
  • how to stand out in the world of Mustangs and Miatas
  • personal brand development
  • the 2018 sponsorship program and how you can apply
  • Paul and Charlie share their biggest priorities for 2017
  • The importance of data acquisition for a new racing driver

SHOW NOTES:

2018 Autocross Sponsorship Program

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